October 16, 2009

Sharita Smith
Telc. 445.001
October 16, 2009
Media News Article Review
Verizon Bundles Cellphone Savings With Home Service
In June, Verizon added a $10 a month to the price of its triple-play bundles packs. These bundle packs include telephone, broadband and television service. Now Verizon has decided to offer a $15-a-month discount for customers who add a cellphone plan to the package deal. There are lots of options and combinations, depending on features and the number of cellphone minutes chosen. There are also options for people who don’t have landline phones, but only have cell-phone access. There are versions for people who receive television through Verizon’s FiOS service and others for those who buy DirecTV through the phone company. The least expensive triple play plan option is about $109.99 a month, up from $99.99 earlier this year. The same features in a new bundle that includes a cellphone with 450 monthly minutes would cost $134.99, $25 extra. Because the 450-minute Verizon Wireless plan is $40 a month, the new deal represents a $15 monthly discount. Adding a cellphone to a bundle that doesn’t include home phone service saves $5 a month. This is Verizon’s solution to staying competitive with other prepaid carriers offering unlimited calling plans for $40 or $50 a month. Verizon has not yet responded with price cuts. Do you think this bundle package offer will boost Verizon’s sells and profits?
http://bits.blogs.nytimes.com/2009/10/19/verizon-bundles-cellphone-savings-with-home-service/?ref=technology